
How to protect your blonde hair from turning green in the pool
Does blonde hair really turn green in the pool? Will saltwater ruin your highlights? Are UV rays fading your color faster than ever? As the...

Keep the Brass out of your Blonde Hair with Black Shampoo
Get rid of unwanted brassy tones with our new Icy Blond shampoo & conditioner! This dramatic black shampoo adds a silver tone to very light...

Which Whipped Cream is Right for You?
Everyone loves a little something sweet, which is probably why our most decadent leave-in conditioner is so popular! The main reason why milk_shake Whipped Cream...

HELP! I overused my purple shampoo!
Too Much Purple Shampoo? Here's What to Do.If your cool-toned blonde is starting to look a little too violet, you might be overdoing it with...

Does Hair color really damage your hair?
Thinking about switching up your hair color—but worried about damage? You’re not alone. Frequent coloring can lead to dryness, dullness, and breakage—but it doesn’t have...

Brassy Blonde Hair: Why it Happens & How to Fix it
Brassy Hair? Here’s What Causes It—and How to Tone It Down. If you’ve gone blonde and noticed unwanted yellow or coppery tones creeping in, you’re...

Benefits of milk proteins for your hair
milk_shake® Haircare: What Does Milk Have to Do With It? Sure, it sounds tasty—but milk_shake® is all about hair care. The key ingredient? Milk proteins....

A Quick Guide to Plopping Curly and Wavy Hair
Attention all wavy and curly haired beauties, if you haven’t yet heard of plopping, take a seat. We are about to change your life. When...

Should you do “the Big Chop?” Here’s how to tell
The Big Chop is more than just a haircut, it’s a form of treatment. Most of the time when we get a dramatic haircut, it’s...

Professional hair care products vs drugstore
It’s one of the most-asked questions in the beauty industry. Are professional hair care products really all that different from their drugstore counterparts? While it...

how to find your undertones (& what it means for your hair)
Did you know your eye color, favorite jewelry, or even a plain white tee can help you find your perfect hair shade? Understanding your undertones...

How to finger coil wavy hair (& why you should!)
If you have wavy hair, chances are that you may struggle with definition and an inconsistent curl pattern. Luckily, both of those issues are easily...