curl power!

unleash the beauty of curly hair with a complete care & styling routine. cleanse, condition, style & finish with products designed just for curls & waves.

care & styling products that LOVE curly hair 

A versatile product range that caters to hair of all textures. From cleansing to styling, every product in the Curl Passion family has been thoughtfully crafted with curly hair in mind.

Perfect for:

/ Wavy hair

/ Curly hair

/ Very Curly Hair

/ Coily hair

cleanse, condition, style:

Each curl passion product has been formulated to give definition and shape to curls and waves.

cleansing & conditioning

Extra gentle, hydrating formulas create the perfect conditions for curls that your clients will love. With two different conditioning options, clients can choose the level of hydration the fits their specific curl needs.

/ Shampoo: Paraben & SLES free for soft, weightless curls

/ Conditioner: Paraben free mid-weight conditioner that hydrate without weighing curls down

/ Mask: Paraben free deep, nourishing mask for extra thirsty curls

/ Leave-in: A lightweight, paraben free, no-rinse conditioning spray for extra hydration

create a care routine that your curls will LOVE 

  • Normal hair: Shampoo + Conditioner
  • Dry hair: Shampoo + Conditioner + leave-in
  • Very Dry/Damaged hair: Shampoo + Mask + Leave-in 

style for days

Finding the products that curls love best is no small task. With five high-powered stylers to layer in endless combinations you can help your clients fall back in love with their curls.

/ Primer: Paraben free. Creates the perfect foundation for lasting style

/ Defining gel: Paraben Free. A lightweight gel that creates definition without feeling sticky.

/ Enhancing fluid: An ultralightweight, paraben free gel-cream that gives shine and definition.

/ Curl perfectionist: Paraben Free. A high hold cream that supports curl pattern and banishes frizz.

/ Curl shaper: Paraben free styling fluid for enhancing curl shape and definition.

create a look that caters to every curl 

  • Natural & Soft: Leave-in + fluid 
  • Volume & Bounce: Primer + Shaper 
  • Define & Control: Perfectionist+ Defining Gel 

identify your curl type

type 2a

type 2b

type 2c

type 3a

type 3b

type 3c

thoughtful active ingredients

Our secret? Our formulas!

An oil complex from plants from the Amazon rainforest contributes to the performance of our milk_shake® curl passion products, enveloping the hair and helping to keep hair elastic as well as repairing damage.

Our signature ingredients milk proteins and fruit extracts - blueberry, apple lemon- complete the formulas to improve the hair's structure and appearance.

pracaxi oil

strengthens and fortifies the hair fiber while deeply nourishing and conditioning the structure of the hair.

babassu oil

native to the Amazon, this oil from the Babaçu palm tree seed repairs hair damage by restoring lipids that are critical to hair health.

milk proteins & fruit extracts

improve the hair's structure and appearance.

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