The mystery of the chameleon colorWhether you kept your natural blonde locks or went platinum for style, blondes all share the same worst nightmare—natural, vibrant color that dulls into a sad, ashy mess; or, worse yet, a sleek and chic blonde tone that rebels into a wayward brass.
Why blonde hair turn brassy?Sun, the chlorine in swimming pools, and hair products containing chemicals like sulfates and parabens can strip your hard-earned blonde straight from your scalp. You didn’t sign up for Rapunzel-yellow or sassy-orange hues. Luckily, you can do plenty at home to rejuvenate your style-defining color.
Enter: purple shampoo
It sounds scary. Okay—it even looks a little scary when you first see it. But purple shampoo doesn’t turn your hair purple. Instead, it caters to the unique needs of blonde hair in a way that regular shampoo can’t. Pull up a photo of an artist’s color wheel and you’ll notice that the color directly opposite bright yellow is deep purple. So, when you mix those colors, the unique violet pigment neutralizes the unwanted yellow and brassy tones to restore your original color. Purple shampoo works because of color theory—it’s that simple. Purple shampoo is a toning product for light hair that combats the damage caused by frequent washing, swimming, and excessive sun exposure.
Is purple shampoo right for me?
z.one concept™ milk_shake silver shine shampoo is the ideal brassy-hair solution for both natural and salon blondes. Bonus: if you’re sporting bright grey or white hair, it’ll help you maintain your original tone, too. Unlike many shampoos, milk_shake silver shine shampoo is gentle on hair and equipped with the specific purple pigment necessary to wipe your locks clean of unwanted color changes. Natural brunettes with stubborn yellow-tinged highlights can scrub their strands with silver shine shampoo, too—it won’t affect the color of your darker hair as it works to restore your highlights and keep your hair healthy.
How to use your purple shampooUse it just like you would your normal shampoo: massage it thoroughly into your damp hair, then rinse it out after 1-2 minutes to neutralize mild to moderate brassiness. For more severe brassiness, leave silver shine shampoo in your hair for up to four minutes. Our specially formulated purple shampoo is highly pigmented, so a short scrub goes a long way. More than four minutes of use can lead to the transferal of violet pigment. If, after several uses, your blonde still needs a little extra boost, work some milk_shake silver shine whipped cream leave-in conditioner into your styling routine.
How much should you use?
For the first-time user or for mildly brassy hair, work a nickel-sized drop into your locks thoroughly and rinse immediately. For more severe brassiness, aim for a quarter-sized serving of silver shine shampoo.